Case Study
Overview
The Outpost by Valley Farm is more than just a BBQ restaurant in Mt. Laguna; it’s a destination designed to offer a complete rustic getaway with modern comforts. I spearheaded the entire marketing strategy, from crafting a compelling brand identity to executing targeted advertisements and producing engaging content. My approach was to highlight the restaurant’s authentic BBQ experience and the charm of its surrounding updated cabin rentals, blending rustic decor with modern amenities. The comprehensive strategy I developed drove significant traffic to both the restaurant and the cabins, positioning The Outpost as a must-visit spot for both locals and tourists seeking an escape into nature.
Years
2022 - Current
Deliverables
Marketing Strategy
Brand Refresh
Web Design
Art Direction
Content Production
Years
2022 - Current
Deliverables
Marketing Strategy
Launch Strategy
Web Design
Art Direction
Content Production
SEO
Overview
The Outpost by Valley Farm is more than just a BBQ restaurant in Mt. Laguna; it’s a destination designed to offer a complete rustic getaway with modern comforts. I spearheaded the entire marketing strategy, from crafting a compelling brand identity to executing targeted advertisements and producing engaging content. My approach was to highlight the restaurant’s authentic BBQ experience and the charm of its surrounding updated cabin rentals, blending rustic decor with modern amenities. The comprehensive strategy I developed drove significant traffic to both the restaurant and the cabins, positioning The Outpost as a must-visit spot for both locals and tourists seeking an escape into nature.
Developed the brand and digital presence. Designed the website and cabin listings, directed all signage, and oversaw menu design to establish a seamless and inviting customer experience.
Outpost Signage
Restaurant Interior
CAMPAIGNS
Opening day
Cabins
Valley Farm Wellness Day brought the community together to embrace healthier lifestyles through yoga, sauna sessions, cold plunges, and local vendors. The campaign focused on building connections within the community while promoting wellness and healthy living. It successfully engaged participants, fostering a sense of unity and encouraging lasting lifestyle changes.
One Year Anniversary
The Midweek Madness campaign was designed to boost sales on slower days by focusing on meat and seafood specials with a creative twist. We developed fun, engaging ads with a catchy name, creating a buzz that had customers eagerly awaiting the next deal. This approach turned midweek shopping into an event, driving up sales and keeping customers excited to see what was next.
Website Design
The focus was on modernizing the overall look and feel by updating images and visuals, creating a more engaging and contemporary experience for visitors. Additionally, the catering process was streamlined, making it significantly more user-friendly with intuitive navigation and clear, accessible options, ultimately enhancing customer satisfaction and driving more conversions.
Location-specific pages for the La Jolla store, strategically designed to leverage SEO and attract tourists searching for nearby grocery options.
These pages were optimized with targeted keywords and local content, making it easier for visitors to find the store while exploring the area. This approach effectively drew in non-local customers, boosting foot traffic and sales from tourists.