ABOUT ME
Professional Background
I’m Cam, and I’ve been a creative for as long as I can remember. My first venture was back in high school, printing and selling T-shirts through a company I started called FUEGO. It stood for Fck Underachieving, Every Goal is Obtainable*—and that phrase still defines how I live my life. In fact, it’s the only tattoo I have. My mindset is simple: nothing will stop me from pursuing goals that align with my vision, even if it means taking unconventional paths.
Since FUEGO, I’ve launched a few other companies, most notably Deep Rooted, my cold-pressed juice business. Though it’s no longer around, I scaled it to six figures in revenue by year two—my most successful solo venture to date.
Along the way, I’ve worn many hats in the creative field, but web design has been my longest-running passion. Computers fascinated me as a kid, and the first chance I got in school, I jumped into design and multimedia classes. Since then, my skills have evolved with the fast-paced world of marketing. I’ve worked across a variety of industries, including Health & Wellness, CPG, Grocery, Real Estate, Fitness, and Automotive.
To me, marketing is about motivating people and getting them to see your vision so clearly that they want to buy into it. I’m always learning—my formal education is in marketing, but the real lessons came from hands-on experience. As Mike Tyson famously said, “Everyone has a plan until they get punched in the face.” Business has a way of keeping you humble, and I’ve learned that you need to take risks and adapt. The key is to keep taking shots, gaining data, and adjusting along the way.
What Sets me Apart
What sets me apart is that I’m a full-stack creative with a commitment to lifelong learning. My journey started with graphic and web design, but I’ve since expanded into web development, videography, and photography. This not only allows me to bring any vision to life but also gives me the ability to communicate effectively with specialists across these fields. One of the biggest challenges in marketing is translating creative ideas into actionable tasks for other professionals, and I’ve developed a knack for doing just that—while keeping teams motivated.
Marketing is constantly evolving. What worked six months ago may not work today, which is why I’m always adapting. Lately, I’ve been diving into AI and automation to streamline processes for businesses and enhance the customer experience. A passion project of mine is Curate San Diego—a fully automated, AI-powered event website I built to simplify finding local events without relying on social media. No human intervention is needed for the listings; autonomous AI agents handle everything, thanks to my work with Google Cloud and database systems.
I believe the future of marketing will blend creativity with technology, as marketers increasingly take on developer roles, building automation to help businesses scale faster and communicate more efficiently. I’m proficient in Adobe Suite (Photoshop, Illustrator, Premiere, Lightroom), and I’m experienced with management tools like Asana, Salesforce, and Zoho. Recently, I’ve been exploring n8n to create autonomous agents and workflows that empower small teams to achieve big things without adding unnecessary complexity.
Signature Projects
Some of my proudest work has been with Valley Farm Market and their subsidiary businesses, The Outpost and The Shack. I’ve had the privilege of revamping the marketing strategy and brand to align with the owners’ visions, while making grocery retail exciting and engaging for customers. In this space, the challenge has been turning the mundane into something that inspires customer loyalty and advocacy.
I’ve been involved with The Outpost from day one, organizing the launch strategy for both the restaurant and their short-term cabin rentals. A standout project was orchestrating their one-year anniversary event, which remains the restaurant’s busiest day to date. Considering its remote location in Mount Laguna, within the Cleveland National Forest, this was no small feat. Getting people to make the 30-40 minute drive presented a unique challenge, but through strategic branding and marketing, we successfully built a loyal customer base that continues to grow.
The Shack, a longstanding restaurant tied to Valley Farm Market (operating since 1956), also offered a unique opportunity. Initially, the plan was to shut down The Shack and replace it with a coffee shop after renovating the store’s kitchen. However, after a year of lackluster results, I proposed bringing The Shack back with a fresh, millennial-focused rebrand. We revamped the menu and injected a modern, fun edge into the brand that resonated with a younger demographic.
Working with Valley Farm Market has been an incredible experience, and this business will always have a special place in my heart, even as I move on to new professional endeavors.
Core Values
My core values are simple: discover what makes people move, and lean into it. In a world full of smoke and mirrors, I believe in having fun with perception, but it’s crucial to stay true to yourself and your values. Never get lost doing something that doesn’t align with who you are. I prioritize quality over quantity—you don’t need to spread yourself thin to achieve incredible results.
My vision for the future is one where humans work less and machines handle the heavy lifting. While that idea may intimidate some, it frees us from mundane, repetitive tasks and allows us to focus on what moves our spirit—whatever that may be. (No one’s passionate about data entry, after all.) This future is already here; it’s just about finding the right path and integrating it into a business ecosystem. The goal isn’t to replace people, but to liberate them so they can focus on work they truly enjoy.
For me, life isn’t about ‘work,’ and that’s why I love marketing so much. It doesn’t feel like work—I genuinely enjoy strategizing how to get great products in front of the people who need them most.