Case Study
Overview
Valley Farm Market, a family-owned business since 1956, had maintained many of its old-school habits despite its potential to grow and thrive in a modern, competitive marketplace.
With minimal social media presence, slightly outdated branding, and an underutilized website, the store needed a complete marketing overhaul to expand its reach within the San Diego community and beyond.
Years
2022 - Current
Deliverables
Marketing Strategy
Brand Refresh
Web Design
Art Direction
Content Production
Years
2023
Deliverables
Brand Identity
Art Direction
Content Production
Overview
Valley Farm Market, a family-owned business since 1956, had maintained many of its old-school habits despite its potential to grow and thrive in a modern, competitive marketplace. With minimal social media presence, outdated branding, and an underutilized website, the store needed a comprehensive marketing overhaul to expand its reach within the San Diego community and beyond.
Revamping branding, customer experience and creating new digital platform for their services
Early 2000's
1960's
CAMPAIGNS
San Diego Aztecs men’s basketball team in-store signing and collab T-Shirt.
Wellness Day
Valley Farm Wellness Day brought the community together to embrace healthier lifestyles through yoga, sauna sessions, cold plunges, and local vendors. The campaign focused on building connections within the community while promoting wellness and healthy living. It successfully engaged participants, fostering a sense of unity and encouraging lasting lifestyle changes.
Midweek Madness
The Midweek Madness campaign was designed to boost sales on slower days by focusing on meat and seafood specials with a creative twist. We developed fun, engaging ads with a catchy name, creating a buzz that had customers eagerly awaiting the next deal. This approach turned midweek shopping into an event, driving up sales and keeping customers excited to see what was next.
In-Store Rebrand
Focused on transforming the in-store atmosphere by leveraging Large Format Printing to create vibrant, eye-catching signage. This approach breathed new life into the store, making it more welcoming and visually engaging, enhancing the overall shopping experience for customers.
Website Redesign
The focus was on modernizing the overall look and feel by updating images and visuals, creating a more engaging and contemporary experience for visitors. Additionally, the catering process was streamlined, making it significantly more user-friendly with intuitive navigation and clear, accessible options, ultimately enhancing customer satisfaction and driving more conversions.
Web redesign led to 108.5% more web traffic. With 36.1% more organic traffic from Google compared to the previous year.
Location specific pages to utilize SEO
Location-specific pages for the La Jolla store, strategically designed to leverage SEO and attract tourists searching for nearby grocery options.
These pages were optimized with targeted keywords and local content, making it easier for visitors to find the store while exploring the area. This approach effectively drew in non-local customers, boosting foot traffic and sales from tourists.
In House Products
